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The Vitalize Starter Routine

Face Wash, Face Cream and Eye Cream in one set. Built for men who want a routine that is simple, quick and easy to stick with.

$65.00 for all three, and it ships free in the US · $69.97 if bought separately (you save $4.97)

  • Three steps, about two minutes
  • Lightweight textures that won't feel heavy
  • Save compared with buying each one separately

  • 01 — Wash

    Foaming Face Wash lifts away dirt and excess oil so skin feels fresh, not tight.

  • 02 — Moisturize

    Hydrating Face Cream with hyaluronic acid. Lightweight, non-greasy hydration that sinks in fast. Prefer a lighter feel? Choose the Oil-Free Face Gel.

  • 03 — Eye cream

    Brightening Eye Cream. Tap a small amount under the eyes to help them look fresher and more rested.
Shop the Starter Routine

Shop by category

  • Face

    Face washes, moisturizers, eye care and toners. Everything for a quick daily face routine.

    Shop Face 

  • Body

    Shower and body essentials: 2-in-1 hair and body wash, scrubs, lotion and deodorant for an easy everyday routine.

    Shop Body 

  • Gifts

    Ready-to-give sets for him: skincare routines, shower boxes and beard kits, packed and easy to wrap.

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Vitalize face wash, clay mask and hair & body wash

About Vitalize

Grooming, simplified.

Vitalize makes skincare simple for men. No ten-step routines and no confusing labels. Just a short lineup of essentials that do their job and fit the way you already live.

Simple routine, confident look. That's Vitalize.

Our story

Skincare questions, answered

What is a simple skincare routine for men?

Three steps: wash your face, apply a moisturizer, then add a small amount of eye cream under the eyes. Do it in the morning, at night, or both. The Vitalize Starter Routine includes all three products.

In what order should men apply skincare products?

Start with a face wash, then a moisturizer, then gently tap eye cream under the eyes. Wash first so the products after it go onto fresh skin.

Which moisturizer should I choose for oily skin?

If your skin tends to look shiny, pick the Oil-Free Face Gel. It is a lightweight gel that sinks in fast. For normal or dry skin, the Hydrating Face Cream with hyaluronic acid gives more comfortable, lasting hydration.

Do men need an eye cream?

It is optional, but it is an easy upgrade. The under-eye area is thinner and often the first place to look tired. A light eye cream helps it look fresher and more rested.

Do you offer free shipping?

Yes. US orders of $65 or more ship free.